Indonesia Conference Directory

Corresponding Author
Retno Sri Lestari

Institutions
University of Indonesia

Abstract
This research aims to examine the relationship between brand orientation and brand performance in B2B firms in Indonesia, especially for healthcare industry. This research highlights the role of brand-oriented strategy in transforming internal organizational resources into brand performance through customer value co-creation and brand credibility. A questionnaire-based survey was conducted to collect data from 145 B2B healthcare firms in Indonesia. The results indicate that the brand orientation strategy is significantly related to brand performance through customer value co-creation and brand credibility. The results also show that the brand orientation strategy supported by the organizational resources, which is entrepreneurial orientation, but it is proved otherwise by the marketing capability. It could be concluded that the B2B healthcare firms in Indonesia are fully understand about the benefit of B2B branding for their brand performance, but they consider external factors when they decide to allocate their resource to develop brand orientation.

Keywords
business-to-business branding, brand performance, brand orientation

Topic
Design, Innovation, And Brand Management

Link: https://ifory.id/abstract/EWhKF2d6YaCD

Corresponding Author
Arini Arumsari

Institutions
(a) Doctoral Study of Visual Art and Design Program, Institut Teknologi Bandung, Bandung, Indonesia
(b) Department of Design and Visual Culture, Institut Teknologi Bandung, Bandung, Indonesia
(c) Department of Visual Art, Institut Teknologi Bandung, Bandung, Indonesia.

Abstract
Bali is one of the provinces in Indonesia consisting of one main island, the Island of Bali, which is surrounded by other small islands. Bali is also the most well-known destination in Indonesia, either for local or international tourists. Tourism in Bali is comprised of natural and cultural sectors. Bali-s attraction comes from the combination of its beautiful nature and a very authentic traditional culture implemented in every single aspects of the life of the society until the present time. The condition above makes tourism in Bali the most dominant sector that triggers other sectors found in Bali, including fashion. The influence of tourism sector towards fashion arises to meet the needs in keeping up with the ever changing lifestyle in Bali into more cosmopolitan, brought by the tourists and migrants from different places in the world. The study uses sociological research method to explore some comprehensive data through literature study towards different related literature sources, direct field observation to various Bali fashion centers, as well as in depth interview to different respondents in fashion social places in Bali. It is expected that through this study there will be some description on how the dynamics of social changes in an area influence the development in other sectors, specifically fashion, which this study focused on.

Keywords
Bali; fashion; tourism; cosmopolitanism

Topic
Design, Innovation, And Brand Management

Link: https://ifory.id/abstract/CqfNKLwz43Ej

Corresponding Author
Setiamurti Rahardjo

Institutions
Interior Design Study Program, School of Creative Industries, Telkom University

Abstract
As one of favourited travel destination cities in Java island, Bandung is always visited by tourists especially on weekends and holiday seasons. As a respond, a business opportunity in the sector of accommodation increases as well as its competition. Nowadays, there are broad choices of tourist-s accommodation starting from hotels, guest houses, and hostels. Previously, their markets were classified into medium to high-budgeted tourists, low-budgeted tourists, and backpackers respectively, but now the markets are biased as many hostels provide capsul bedrooms that ensure each of their guests has privacy and comfort that meet their expectation. With several emerging capsul hostels in this city, this paper aims to find the strategies of hostels to win the market competition through their capsul pod design. The research is conducted in comparative method through survey at INAP at Capsule Hostel, Pinisi Backpacker Hostel, and Tokyo Cubo. The finding shows that each studied object has a unique strategy, which is shown respectively by compact design, fancy LED lighting ornament, and thematic design.

Keywords
Capsule hostels; compact design; low budget accommodation; interior design strategies

Topic
Design, Innovation, And Brand Management

Link: https://ifory.id/abstract/vnduDa2CNF3X

Corresponding Author
asep sufyan muhakik atamtajani

Institutions
Asep Sufyan Muhakik
Industrial Design, School of Creative Industries, Telkom University, Bandung, Indonesia

Abstract
Accessories have many different functions. In The Way Accessories Have Been Used As Media In Getting Protection, Artistic Views, Currencies, Symbolism, And As Functional Objects. Filigri Or Trap Comes From The Word "Cift-Fill" Which Means Clamping Work. Filigri Is One Of The Metal Working Techniques By Combining A Wire Slap That Is Clamped One With Another To Be A Particularly Cool Decoration Or Shape. Jewelry is always synonymous with relating to organic forms. But most adapt from the flowers that are in the garden. Fruits are very rarely used as part of inspiration. Teen Segmentation is a promising business prospect, at this time filigri has a special class in its specialization side. Because of that, the Author Attempts to Design and Realize Some of the Filigree Jewelry Character in a Jewelry Accessory for Teenagers.

Keywords
Accessories, Jewelry, Filigri, Teenagers

Topic
Design, Innovation, And Brand Management

Link: https://ifory.id/abstract/kauUzpy3btXZ

Corresponding Author
Fajar Ciptandi

Institutions
Faculty of Creative Industries, Telkom University

Abstract
At a piece of cloth, motif is one of the elements that has important role in giving fascination and individuality from which region the cloth comes. This traditional batik is also headed to the condition where the market demands newness existence by its development in the motifs design without disappearing the individuality which it has. The main obstacle in this case is caused by the condition of the craftsmen that have the limit developing idea, where are they still tend to be conservative both in thought competency. As the solution in handling this limited idea of developing the motif can be done by the help of technology formed in design software j-Batik which is able to produce many of motif variations faster and easier. But, this alternate choice is still having other problem left, that is: how to make the craftsmen being ready to make batik cloth with new motifs which has never been made by them before. So, it means that a correct management is needed in arranging work process that comes from the craftsmen themselves. By the experimented approach which refers to diffusion innovation theory, there will be held a management system of work process for the craftsmen by dividing them into two groups those are innovators and beginner adopters in order that innovation which is offered will not shock them. So, there will be a result of a conclusion as a sort of processing management method that is correct to be applied to a group of traditional batik-s craftsmen in responding innovation formed new motifs- design. In addition, the craftsmen can have the dynamic thought and skill to move out of their own conventional custom habits.

Keywords
batik, innovation, J-Batik, management process, motif

Topic
Design, Innovation, And Brand Management

Link: https://ifory.id/abstract/Q2GNTLbPvcJA

Corresponding Author
Aris Rahmansyah

Institutions
Telkom University

Abstract
Globalization has led to socio-cultural changes in society. However, globalization does not necessarily bring the existence of local cultural values. This article analyzes the process of revitalizing local cultural values through designing packaging and making charcoal soap of Giri Mekar. This research method uses rural appraisal participants to the community of RW 8 (Hamlet) Giri Mekar, especially to PKK (educate women on various aspects of family welfare, Karang Taruna (a Youth organization), and Males community. The results of this study indicate that the values of local culture can be revitalized through the potential of the region with a touch of design. Regional branding is one form of strategy for how the value of local culture can develop.

Keywords
Packaging Design, Soap Design, Revitalizing local cultural values

Topic
Design, Innovation, And Brand Management

Link: https://ifory.id/abstract/H8ZYx4aAF2gG

Corresponding Author
Didit Widiatmoko Soewardikoen

Institutions
School of Creative Industries – Telkom University
Jalan Telekomunikasi, Terusan Buah Batu - Bandung

Abstract
Islamic Boarding Schools are no longer educational institutions that only study religion, but education that has been integrated with primary and secondary education institutions with a curriculum that has been adapted to national standards along with significant additions to the science of religion. These educational institutions are usually owned by individuals who are usually religious leaders who set up learning facilities in their locations, so often the location of Islamic boarding schools is less strategic and even difficult to find. To overcome these problems, it is necessary to make a model of signage and wayfinding that can show the identity of Islamic boarding schools, starting from directions on the road to signage within the boarding school environment. Through field observations at two Islamic boarding schools in Bandung, literature studies and interviews with boarding school officials, data was obtained as a basis for designing boarding school signage models. This study aims to design a signage model of Islamic boarding schools so that identity problems and directions at Islamic boarding schools get a solution.

Keywords
signage, wayfinding, boarding schools

Topic
Design, Innovation, And Brand Management

Link: https://ifory.id/abstract/9R6mj4JbGTaA

Corresponding Author
Tita Cardiah

Institutions
Telkom University

Abstract
Restaurants as a public space is one of the most popular choices for urban residents today, because restaurants are not only places to enjoy food but as a gathering place, both with family, friends and colleagues, and even some restaurants as tourist destinations. This condition requires restaurants to create a space atmosphere that is not only a place to eat but is able to present new choices as public space that has recreational and educational values to visit that make visitors interested, memorable and entertained. One of the attractions of the restaurant is by presenting the atmosphere and values ​​of Sundanese culture, through interior elements both physically and non-physically. Sundanese cultural values do not always appear as an architectural statement or expression but appear in the form of aesthetic values. The existence of Sundanese restaurants in the city of Bandung which are spread in various regions and have their own characteristics both architecturally and interior design, this makes the choices and alternatives for consumers. The theme and concept of the Sundanese restaurants interior design is one of the efforts to be able to compete both with similar restaurants and with other public space facilities. Sundanese restaurants targeting the middle and upper market are required to provide maximum service both from the type of menu and especially the quality of space, atmosphere and comfort. The quality of space can be realized through the implementation of elements and values of Sundanese culture in architectural and interior design provided by the designer (architect) at the request of the client (restaurant owner). Based on previous research, from the survey results it was found that cultural values such as the atmosphere of togetherness and how to eat together lesehan became one of the elements forming the atmosphere in Sundanese restaurants. The research method used is a combination of qualitative and quantitative methods to obtain measurable data, while data collection is through questionnaires and focus group discussion (FGD). This research is a continuation of previous research to confirm / seek / deepen findings related to cultural values ​​that can be transferred through restaurants. The study of Sundanese cultural values in this study will be focused on Sundanese (selected) restaurants in the center of Bandung, the results of the study are expected to give birth to guidance and review / evaluation of the implementation of aesthetic elements and Sundanese cultural values in the context of Sundanese culture education and preservation both for designers and the general public

Keywords
Restaurants, Sundanese Cultural, Interior Design

Topic
Design, Innovation, And Brand Management

Link: https://ifory.id/abstract/bcYM6AVRypDZ

Corresponding Author
Sharmini Gopinathan

Institutions
Multimedia University

Abstract
A shift in music-consumption formats have caused on-demand music streaming to increase in popularity. Currently, millions of people from all over the world consider it to be the most convenient way to listen to music. This study aims to investigate the role of information quality, system quality, service quality and trustability on user satisfaction among Malaysian music streamers. Utilising the data attained from 250 respondents, the relationships in the model were examined and analysed using Partial Least Squares (PLS). The results of this study revealed that information quality, system quality, service quality and trustability have significant positive effects on user satisfaction. This study may be considered as one of the first to examine user satisfaction in the context of music streaming. Hence, more models could be developed in the future to investigate user satisfaction towards music streaming platforms.

Keywords
Music Streaming; Information Systems; User Satisfaction

Topic
Design, Innovation, And Brand Management

Link: https://ifory.id/abstract/ghkDcWeJpvYG